• Free Shipping on Orders above PKR 7,000/-
  • BUY ANY 3 ITEMS & GET 10% INSTANT OFF! HAPPY SHOPPING

BE SEEN. BE HEARD

OUR WORLD IS HOME TO THE LARGEST GENERATION OF YOUNG PEOPLE IN HISTORY. BUT WHAT KIND OF WORLD ARE THESE YOUNG PEOPLE GOING TO INHERIT?

Read on to discover why we're partnering with PILDAT to increase youth representation in national policy making in Pakistan.

FOR OUR FUTURES’ SAKE. SIGN FOR CHANGE.

The world needs us. All of us. Together. Up against climate change, growing inequality, economic uncertainty and more. For our future’s sake, we have to be open to new ways of thinking and rewrite the rules if we are to find solutions.

Unprecedented times call for unprecedented energy, creativity and optimism. Young people possess all of this and more. Protesting, questioning, petitioning, voting and showing up in every way they can.

Young people are missing from public life, they need to be seen and be heard. That's why we are partnering with PILDAT to support our campaign to increase youth representation in national policy making.

For all our futures’ sake we have to rewrite the rules..
If you agree that young people should have a say in decisions that affect them, sign the pledge below.

FIGHT FOR YOUNG LEADERSHIP

Better political leadership, with more young people in parliament, and the right to decision-making are the three biggest changes that young people want.

In partnership with PILDAT, we are recruiting more young people into parliament. This helps to remove barriers to enable decision-makers to hear about the issues that affect the majority of the Pakistani population. The youth makes up 64% of the population in Pakistan, yet their voices are often scare in the forums where decisions are made.

We believe greater youth representation will help to make our future more safe and secure.

PILDAT research shows that the average youth voter turnout in the past 8 elections is just 31%, which is 13% points lower than the average overall voter turnout (44%).

The average of MPs stands at 52.39 years, while the MPs under 30 years of age or younger account for only 2.63% of the parliament.

According to a youth survey conducted by PILDAT, an overwhelming 92.3% of the respondents were determined to cast their vote in the upcoming general elections in Pakistan.

WHY PILDAT?

PILDAT has consistently invested in building young people’s leadership potential and their understanding of the democratic process through 16 Youth Parliaments in the past 17 years. PILDAT’s expert opinion is that in order to strengthen Pakistan’s electoral process and to make it more inclusive, it is imperative that serious and urgent efforts be made to increase youth representation in the National Assembly.

OUR PARTNERSHIP CAMPAIGN

With the help of our campaign partner Pakistan Institute of Legislative Development and Transparency (PILDAT), we believe young voices can be heard and collectively we can drive change.

Founded in 2001, PILDAT (www.pildat.org) is an independent, non-partisan indigenous think tank focused on strengthening democracy and democratic institutions and the quality of governance in Pakistan.

With PILDAT, we aim to empower the youth of Pakistan to have a say, be heard, and to drive social and political change. Through improvements in the electoral processes in Pakistan, we want to increase the influence of young voices in national policy decision-making. Ultimately, we aim to increase youth representation in the National Assembly.

OUR GLOBAL CAMPAIGN PARTNERSHIP

We’ve always operated outside of the beauty industry, seeking change where other brands saw risks. We are not afraid to challenge the status quo and to find the right solutions. This is not our first rodeo.
We’ve launched a global campaign to amplify youth voices in public life.
For all our futures' sake
The UN Secretary-General has identified working with and for young people as one of the organisation’s top priorities. We’ll be working in partnership with the Office of the Secretary-General’s Envoy on Youth.
In partnership with The United Nations, we have launched a joint report, ‘Be Seen Be Heard: Understanding young people’s political participation’. The report is a snapshot at a critical moment to understand preconceptions and structural barriers preventing young people from participating in public life, along with recommendations to address these challenges.