WHAT IS EDELWEISS?

Edelweiss is a resilient mountain flower that grows in Alpine environments. It’s only found at very high altitudes, between 1500 and 3000m, where it defies extreme environmental conditions, including strong winds, frost, and volatile temperatures. For centuries, this tiny flower has been widely used in folk medicine and in Alpine tradition, giving this flower to a loved one is the ultimate expression of dedication.

WHY IS EDELWEISS GOOD FOR SKIN?

Edelweiss produces its own antioxidant, called leontopodic acid. It is this antioxidant that allows the flower to protect itself from all those harsh environmental aggressors we mentioned, helping it to survive and thrive on the mountainside. What’s more, our new edelweiss extract has been proven to be more powerful than well-known antioxidants on the market.1 How amazing is that?

Around 80% of the daily damage that our skin goes through is caused by environmental aggressors.2 By ‘aggressors’, we mean things like pollution, gases and dust particles, which are not exclusive to the outdoors, but inside our homes as well. Daily exposure to these aggressors can take a toll on the complexion, causing skin to feel dry, dull and sapped of vibrance. So, how do you protect your skin against the impact of these aggressors?

That’s where edelweiss comes in. Remember how it thrives against all odds on the mountainside? Since this tiny flower is such a master of resilience, we made it the superstar ingredient in our Edelweiss range.

HOW DO WE SOURCE EDELWEISS?

It all starts with a tiny flower. Our supplier has been responsibly sourcing, and organically cultivating edelweiss in the Swiss Alps for 20 years. At high altitudes, far away from the hustle and bustle, the edelweiss plants benefit from a unique Alpine environment – unpolluted air, high soil terroir and irrigation from pure glacier water – until they are ready to harvest, carefully and responsibly. And when all these elements come together, that helps to ensure a high-quality edelweiss plant rich in leontopodic acid. We’ve harnessed this natural, resilient power in our skincare, helping your skin become more resilient, to look and feel stronger, smoother, plumper, fresher and bouncier.

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