• Due to the influx of orders received, the shipments may take 5-7 days. Thanks for your patience! | Free delivery on all orders above worth PKR 5000.

FOREVER AGAINST ANIMAL TESTING

WE DID IT

Thanks to your support, we've gathered 8 million signatures for our campaign to end animal testing in cosmetics forever. The petition has now closed, so we're on our way to the United Nations with all your signatures. Find out how we're going to wipe it for good.


THANK YOU FOR FIGHTING AGAINST ANIMAL TESTING WITH US

We're such happy bunnies that we reached out target of 8 millions signatures, we made you a little video to celebrate.


LET'S BAN ANIMAL TESTING IN COSMETICS. EVERYWHERE. FOREVERY.


Did you know that over 80% of countries have no laws around animal testing? Our Forever Against Animal Testing campaign with Cruelty Free International aims to end animal testing in cosmetics worldwide. It's been the biggest global campaign against animal testing ever. We're now taking our petition with 8million signatures to the United Nations. It's time to wipe out animal testing in cosmetics for good.

  • HOW DO WE GET OUR GLOBAL BAN ON ANIMAL TESTING IN COSMETICS?

    First, we take our petition to the UN with lots of our animal-loving friends. We'll then talk to as many decision-makers at the UN as we can. We want to win their support and work with them to create an international agreement to end animal testing in cosmetics across the global. Finally, we lobby and campaign in different countries to ensure that this adopted and enforced everywhere.

  • A GLOBAL BAN IS VERY AMBITIOUS. IS IT VERY ACTUALLY ACHIEVABLE?

    We think so. We've had an incredible response to our campaign so far. Animal testing in cosmetics has been banned in the EU for five years now, and market research indicates that vegan and cruelty-free are two of the biggest issues for customers in 2018. We've also seen rapid innovation in science and technology, so that non-animal testing can quickly became the mainstream. There's never been a better time to call for an end to animal testing in cosmetics!

  • HOW LONG WILL IT TAKE TO END ANIMAL TESTING IN COSMETICS?

    We're heading to the UN before the end of 2018 with our petition. With Cruelty Free International, we'll be working hard to reach an agreement. International decision-making can take time, but your signatures prove people want action now. We are already seeing more and more countries, like Canada, Brazil and Australia, move towards ending animal testing in cosmetics. We expect this momentum to continue. That means it's really important to create a unified framework, so that all countries have same law to finally end it for good.

A HISTORY OF FIGHTING FOR WHAT'S RIGHT



1989
  • The Body Shop started campaigning to end animal testing in cosmetics, the first global cosmetics company to do so.

1998
  • Following our sustained campaign, the UK government banned animal testing of cosmetic products and ingredients.

2003
  • Campaigning by The Body Shop and BUAV (British Union for the Abolition of Vivisection, now Cruelty Free International) contributed to a European Union ban on animal testing in cosmetic products.

2009
  • The European Union implements its ban on animal testing in cosmetic ingredients.

2013
  • We celebrate history. The sale and import of animal tested products and ingredients is banned, completing the EU ban. Our campaign with Cruelty Free International collects 1 million signatures, influencing significant progress across the world as South Korea, New Zealand and Pakistan now have a variety of bans in place. Australia is set to follow with a ban promised by July 2017 as is Taiwan in 2019. Cruelty Free International have trained scientists in Vietnam and are now discussing with Thailand and other governments the possibility of a ban across ASEAN.

2017
  • We reach 3 million signatures in our campaign with Cruelty Free International.

2018
  • We reach 8 million signatures in our campaign with Cruelty Free International. We take our petition to the United Nations to ban animal testing in cosmetics worldwide.


SO HOW DO WE TEST OUR PRODUCT?

Our products undergo extensive testing to ensure they are safe and effective for use, while remaining cruelty-free. We use three main testing methods involving computer data, laboratory-created tissues and people:

1. In-silico (computer-based) analysis uses readily available, existing data which will help us to assess the suitability of similar materials through a process of extrapolation of this information.

2. Laboratory-produced EpiSkin, is grown from human skin cells and allows us to conduct safety checks on cells that react in virtually the same way as human skin without harming any people or animals.

3. Finally, to ensure good tolerance on people we will often test our products using patch testing, which involves placing a very small amount of product on person's skin to ensure that it is safe and effective, usually at the final stage of testing a new formulation.

4. We will also carry out controlled user trials where people test our products for both skin compatibility and cosmetic effectiveness, under the supervision of medical experts when required.

All cosmetics companies can adopt these kinds of curelty-free testing methods. That's what we're fighting for worldwide with our Forever Against Animal Testing Campaign.